Generation Tux adds offline showroom
Online suit and tuxedo rental retailer Generation Tux has opened a new showroom in Columbus, Ohio with more to come
By reimagining the formalwear showroom experience as a destination for formal event planning, Generation Tux will provide a welcoming hub for local wedding planners and community events. In addition to carrying a range of high-quality suits and tuxedo styles available for rent, the spaces will feature expert stylists to provide personalised advice and style consultations as well as state-of-the-art digital tool to help find the perfect outfit.
To deliver their fit guarantee, the showrooms will feature Generation Tux's Proprietary Fit Model, which leverages real data and AI to better understand customers' desired fit and measurements.
"Our Columbus Showroom is set to become a cornerstone in the local retail landscape, offering a different level of personalised service and technology to the industry all in one place," says Jason Jackson, COO of Generation Tux.
