Ahold USA is expanding its use of on-demand optimisation software from supplier, DemandTec.

Ahold USA is expanding its use of on-demand optimisation software from supplier, DemandTec. The additional solutions are being implemented across Ahold USA's retail banners (including The Stop & Shop Supermarket Company, Giant of Maryland and Giant Food Stores) to help business users at the retailer better understand their customers and execute merchandising and marketing strategies that attract and best serve those customers.

"Ahold USA is dedicated to engaging our customers by anticipating and fulfilling their needs. DemandTec's nextGEN solutions help us improve our knowledge of shoppers and enable us to make better marketing and merchandising decisions," said Dave McGlinchey, senior vice president of merchandising support at Stop & Shop/Giant of Landover. "In expanding our partnership with DemandTec we expect to further enhance our ability to take action based on our customers' wants and needs."

www.demandtec.com