Multichannel fashion retailer, Boden, has appointed Experian CheetahMail as its email marketing partner

Boden will use Experian CheetahMail's email marketing expertise and customer insight to drive more business online and deliver significantly higher campaign revenue across its UK, US and European markets. This move reflects the company's increasing online focus. 

Experian CheetahMail will provide strategic counsel, technical services and transparent reporting, while maximising email marketing revenue by using web analytics and email behaviour analysis to increase clickthroughs and conversions. Other tactics will include introducing triggered cross-sell and up-sell messages and sending emails to customers that have abandoned items in their online shopping basket.

Growing importance of email

Sarah Blair Gould, Boden e-commerce manager commented: "Boden has a strong heritage in direct marketing and as we have broadened our delivery channels, email has become an increasingly important tool for us. 

"We chose Experian CheetahMail because of the breadth and depth of the team's experience, which will enable us to build more effective email campaigns and take our online business from strength to strength. We were also impressed by the company's transparent reporting suite, which will allow us to see exactly how hard our campaigns are working."