Application lets you ‘try on’ fine jewellery from Boucheron

Application lets you ‘try on’ fine jewellery from Boucheron

Holition is collaborating with high-end jewellers Boucheron to unlock the true potential of the online and in-store shopping experience.

The collaboration enables customers to ‘try on’ the finest jewels in real time via the web and in selected stores through a ground breaking new augmented reality application. Augmented reality is an engaging way of combining live video with computer-generated data and visualisations.

Compatible with both Mac and PC, Holition’s applications place a virtual 3D object onto a marker item, such as a paper wristband, allowing the user to quickly and easily try on a range of stunning accessories. The application is in real time, and for the user it is as if they are looking at a mirror and wearing the luxury product in the comfort of their own home.

Holition’s augmented reality experience allows Boucheron’s customers around the globe, to `try on` over 20 different jewelled watches and exquisite rings from Boucheron’s Collections including some of its most iconic pieces, such as the Chameleon and Quatre rings, set with sapphires, diamonds and other precious gems.

Harnessing virtual 3D technology

Accessible in four different languages: French, English, Japanese and Chinese, these ‘virtual jewels’ are brought to life using the most advanced and photo-realistic computer modelling and Holition’s real-time light reflecting technology. This enables the consumer to experience the different facets and design at the twist of their wrist – without compromising on the true distinctive beauty and intricacy of the collection.

Boucheron’s augmented reality application seamlessly integrates with social media through an in-built ‘sharing’ capability that allows potential customers to take a picture showing them wearing the jewellery and watches and share it with family and friends via social networking sites to gather opinions on different styles – taking the luxury shopping experience to another dimension.

Jonathan Chippindale, Holition chief executive, said: “Having been the first to create a high quality augmented reality application for luxury watch brands Tissot and Tag Heuer, we are excited to be further stretching the boundaries of augmented reality through our work with Boucheron. All our luxury clients are seeing the benefits of this technology and have cleverly integrated it throughout their marketing plans to create awareness, drive traffic on-line, enable footfall for its retail partners and create a fantastic PR opportunity to excite customers’ curiosity.”