New service enables Amazon.co.uk seller to can reach millions of customers in nine European countries

New service enables Amazon.co.uk seller to can reach millions of customers in nine European countries

Sellers offering products with Fulfilment by Amazon (FBA) on Amazon.co.uk, can now sell to customers in nine other European countries as well as customers in the UK, the e-commerce giant has announced.

Currently it said that, without any additional FBA fees, FBA sellers can now offer their products to millions of additional customers in France, Germany, Belgium, Luxembourg, Netherlands, Spain, Italy, Portugal and Ireland.

Fulfilment goes Europe-wide

The FBA service enables sellers to store their products in Amazon's fulfilment centres, and Amazon picks, packs, ships, and provides customer service for these products.

“We are very excited about this new opportunity for our FBA Sellers. We continually seek to improve the FBA service to provide a first class selling solution that reaches customers around the world,” said Thomas Taylor, FBA vice president at Amazon.

Serving international customers with FBA, the company said sellers can offer express delivery options, ensuring shipments arrive at European destinations as soon as possible after dispatch.

FBA generates sales growth

Amazon has been offering Fulfilment by Amazon since 2007 and has continuously expanded the product range since then. Sellers using FBA not only benefit from time and cost savings, they can also profit from strong growth rates thanks to the customer benefits of the service, according to Amazon.

Customers have the same delivery options as when ordering from Amazon, access to the same customer services facility and same easy product returns. In addition, with the new export service, sellers can now offer these advantages to customers not only in the UK, but also in nine countries throughout Europe.

The new FBA export functionality is available on Amazon.co.uk, Amazon.de, and Amazon.fr.