ZBD’s epaper solution ensures customers get the right price online, at the shelf edge and at the point of sale

ZBD’s epaper solution ensures customers get the right price online, at the shelf edge and at the point of sale

Plasmadiscounter.nl, a Netherlands-based multichannel electrical retailer run by Dutch motor racing celebrity Tom Coronel, has successfully implemented the electronic shelf-edge labelling solution from retail epaper specialist ZBD, to ensure its customers see consistent pricing online, at the shelf edge and at the point of sale.

ZBD’s range of epops has been installed throughout the store, which is located in Naarden, Netherlands. Tom Coronel, owner of plasmadiscounter.nl, said: “We previously used paper signage for our instore shelf-edge labelling. Our store looks great, with a fantastic range of product, and we wanted our signage to reflect this.

“We selected ZBD’s epops because they look good and, from talking to other ZBD customers, we knew that they would be quick and easy to install. We can now change prices across our channels daily, and our staff are impressed, as the epops display stock levels, which has in turn improved customer service. From our point of view it has been a perfect roll out.”

Smooth implementation process

System integrator CREO-CPS was responsible for the implementation, installing the larger ZBD epop 500 next to the TV’s and washing machines, and the epop 300 for smaller products.

David Rogers, sales and marketing director at ZBD, added, “We’re delighted at how smoothly this project has run. The epops look great in store, and plasmadiscounter.nl can now rest assured that at whatever point it is communicating with its customers, whether it be online or in store, the customer sees the same price and information. Plasmadiscounter.nl can now run promotions at the push of a button, providing customers with even better deals.”

Plasmadiscounter.nl also operates additional online shops including www.barbecueshop.nl, www.koffiediscounter.nl and www.wasmachine.nl.