New service targets UK e-tailers with promise of increased traffic and sales

New service targets UK e-tailers with promise of increased traffic and sales

Twenga, the search engine, has announced the launch of ‘Twenga Ready to Sell’ in the UK to help e-tailers to increase sales and traffic.

Bastien Duclaux, Twenga chief executive, said: “Our strong growth has moved us into the top five UK shopping search engines [according to comSource, July 2010].

“We launched Twenga’s Ready to Sell programme to enable e-tailers to receive more high-quality traffic and optimise their return on investment. This offer is based on CPA [click per action], which means e-tailers only pay when they sell.”

Twenga Ready to Sell is dedicated to e-tailers of any size aiming to achieve key objectives of traffic, conversion rates and sales. There is no subscription fee or commitment period.

Raising online search profile

After signing up to Twenga Ready to Sell, the search firm said e-tailers could benefit from product promotion through premium visibility in dedicated partner placements.

It also offers automated catalogue integration, which Twenga said requires no technical effort: e-tailers websites are crawled automatically, data feeds become optional

Enhanced brand awareness is also offered thanks to logo features on all product displays. And the service also includes a high-performance marketing management interface complete with a reporting suite.

Additional advanced services are available upon request, including a promotion toolkit, visibility manager, vouchers and coupons.

E-tailers can sign up here.