Next-generation internet payment platform helps boost online gaming provider’s conversion rates

Next-generation internet payment platform helps boost online gaming provider’s conversion rates

Betsafe, one of the leading suppliers of online gaming products in Northern Europe, is implementing a payment platform from Adyen to increase international conversion figures and streamline the payment process for its customers.

Launched in 2006, Betsafe offers its customers a selection of gaming products and required an online payment specialist capable of handling all its payments processes, with the functionality to support multiple banking channels.

Hosting gaming flexibility

“Adyen provides us with the flexibility and transparency to meet our global payment requirements,” said Olga Bencini, Betsafe payment solutions director. “By choosing Adyen we can be sure that our customers are able to use their credit cards on betsafe.com without problems or obstructions.”

Adyen specialises in providing Payment Card Industry (PCI) compliant payment solutions via a hosted payment page, while still enabling merchants to maximise online conversion and retain control.