Database partner dbg to deliver store location insight

Database partner dbg to deliver store location insight

As part of plans to increase its UK business, global clothing brand Gant has chosen data and marketing services company dbg to help evaluate UK store locations and analyse its UK sales transactions.

Established in over 70 countries worldwide, Gant has 13 stores in the UK and Ireland including London, Guildford, Cambridge, Manchester, Glasgow and Edinburgh.

Jayne Bristow, head of marketing and PR for Gant UK, said: “This insight and strategic information gathering exercise with dbg is helping to inform our decision-making process. And the e-commerce and store transaction analysis that dbg is undertaking for us, is helping us to build a full picture of our customers’ multichannel behaviour to inform our future marketing decisions.”

Building out strategy and roadmap

Richard Lees, chairman of dbg, added: “We are delighted to be working with Gant UK to help them gather insight ahead of their UK growth plans. Understanding store and online performance will give Gant UK insight to deliver a strategic roadmap, which in turn will support growth plans.

“Gant asked dbg to profile the catchment areas of its most successful outlets and assess their characteristics. This information is delivering a clear understanding of what makes these stores different and will be used to help locate new sites.”