Tech partnership between PredictiveIntent and CorraTech integrated to boost sales on new e-commerce site
Tech partnership between PredictiveIntent and CorraTech integrated to boost sales on new e-commerce site
US clothing brand, PeaceLoveWorld, has implemented smart behavioural merchandising technology from PredictiveIntent in its new e-commerce site, developed by CorraTech, a New York-based open source consultancy.
The PersonalMerchant service from PredictiveIntent pulls together all onsite behaviour (including entrances, clicks, browses, bounces, purchases and exits) to build a profile of each visitor, and then uses patent-pending Suggestion Choreography Technology to improve onsite product targeting through suggesting relevant products to the visitor through various dynamic merchandising areas. In addition, dynamically populated abandoned-cart, promotional and purchase confirmation emails can also be generated.
Closely linked into business rules
All suggestions can be based upon business rules, to ensure maximum return on investment, while a complete reporting tool enables marketing and operations staff to begin to understand how their visitors are browsing and buying.
“When we were evaluating partners and technology to make sophisticated product recommendations into core e-commerce solutions, we looked at all the usual suspects,” said Michael Harvey, CorraTech chief operating officer. “In contrast to the brute force ‘learning’ approaches used by its competitors, PredictiveIntent employs sophisticated algorithms that begin suggesting relevant products from the get-go and quickly get better and better. Combining great technology with great professional services and support, partnering with PredictiveIntent was a no-brainer for us.”
PeaceLoveWorld, the readymade integration PredictiveIntent’s PersonalMerchant service with a number of popular e-commerce platforms enabled the deployment of the service to be extremely quick thanks to CorraTech’s experience and expertise in implementing enterprise e-commerce systems.
