First-time shoppers rely on mobile websites to navigate sales and make purchases

First-time shoppers rely on mobile websites to navigate sales and make purchases

Usablenet has announced that recently launched full m-commerce websites in the UK achieved traffic increases of 50-100% throughout Christmas weekend.

Top UK retailers launched by Usablenet in time for the holiday shopping period included ASOS.com, JD Sports, John Lewis, Marks & Spencer, Next Retail Limited, and Tesco, among others.

Instant retail therapy

Sunday, 26 December was reportedly the busiest day for mobile activity, when shoppers turned to their smartphones to check store locations, compare prices and complete purchases to take advantage of Boxing Day sales. According to Usablenet, the top five devices used to access these mobile websites were iPhone, Android, Blackberry, Nokia and iPod.

“Given that Christmas weekend marks one of the most active shopping periods in the UK, retailers’ increasing adoption of fully optimised mobile websites provides greater on-the-go convenience to consumers, enhances the in-store shopping experience, and maximizes purchase opportunities,” said Usablenet president, Nick Taylor. “Consumers can shop, wherever they are.”