Voucher code analysis points to which were the most popular products and retailers of last year

Voucher code analysis points to which were the most popular products and retailers of last year

Data analysis from a UK discount website has revealed the top ten most popular retailers of 2010; based on the most frequently used vouchers and searches made through the site.

The site statistics, released by MyVoucherCodes.co.uk, have also revealed the top 10 most popular products of 2010; according to the most frequently searched for items on the site by visitors.

Gadgets and pizza prove popular

The top 10 most popular products of 2010, according to number of searches made via the MyVoucherCodes.co.uk website, were as follows:

1. Apple iPhone 4

2. Domino’s pizza

3. Xbox Kinect Bundle

4. Amazon Kindle

5. Toy Story 3 Jetpack Buzz Lightyear

6. GHD Hair Straighteners

7. Blackberry Torch

8. UGG Boots

9. Apple iPad

10. Sony PS3 Console

Other popular items searched for in 2010 included the auto-biography, ‘Decision Points’ by ex-President of the USA George W Bush, albums ‘Progress’ by Take That and ‘The Fame’ by Lady Gaga and games such as ‘Call Of Duty: Modern Warfare 2’ and ‘New Super Mario Bros’ for the Nintendo Wii.

When analysing the most popularly used discounts from retailers on the MyVoucherCodes.co.uk website throughout the year, the top 10 most popular retailers of 2010 were as follows:

1. Dominos

2. Amazon

3. Argos

4. Currys

5. MandMDirect.com

6. Debenhams

7. La Senza

8. Littlewoods

9. Gap

10. B&Q

Voucher popularity tracks retail success

Commenting on the statistics, Mark Pearson, chairman of MyVoucherCodes.co.uk, said: “With a fresh year starting, we wanted to take a detailed look back at 2010, to see what the most popular products and retailers on the site were. Purely by looking at the most popular discounts used, and which retailers’ discounts were used the most, we were able to compile the above lists of top ten.”

He continued: “It wasn’t surprising to see that the most popular products and most popular retailers matched quite similarly in terms of retail sectors. 2010 saw the launch of several new and exciting technology products, including the iPad and Xbox Kinect, and our site results reflected their popularity amongst consumers. It was good to see that our discounts proved popular across most retail sectors throughout the year, as using online discounts on new purchases is a great way to save money. With the increase in VAT as well, I am sure all shoppers will want to find more ways to save their pennies.”