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Boardriding lifestyle brand chooses Apparel and Footwear application to provide better visibility into business processes, promote efficiencies and improve profitability

Global outdoor sports lifestyle companies, Quiksilver is targeting its next phase of corporate development using industry-specific software from SAP.

By replacing its existing business software systems, Quiksilver aims to better support the global development, production and distribution of its diversified mix of branded apparel, footwear and accessories.

The announcement was made at the National Retail Federation (NRF) 100th Annual Convention and Expo, being held from 9 to 12 January 2011, at the Javits Convention Centre in New York.

Over the past 40 years, Quiksilver has become a nearly $2-billion (£1.25bn) global apparel, footwear and accessory company with a family of brands – including Quiksilver, Roxy and DC – synonymous with the heritage and culture of surfing, skateboarding and snowboarding. The company's products are sold in over 90 countries in a wide range of distribution, primarily in surf shops, skate shops, its proprietary retail shops and other specialty and department stores.

Standardising on corporate system

"Quiksilver operates in highly competitive markets around the world and our ability to rapidly respond to market opportunities is critical to our success," said Robert B. McKnight, Jr., chairman of the board, chief executive officer and president of Quiksilver in a statement.

"By selecting and implementing SAP Apparel and Footwear we gain a proven industry solution that will help us run our company more efficiently so we can focus on what we do best - designing and delivering great, innovative products that represent the boardriding lifestyle."

As part of the SAP for Consumer Products portfolio, SAP Apparel and Footwear will help Quiksilver manage critical industry-specific processes on one common global system, eliminating many current standalone regional applications. With SAP software, Quicksilver's merchandising, production, sales, distribution centre and finance teams will have a "built-in" coordinated approach to operations and customer service.

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