Shopping comparison site launches Kelkoo Select as part of ongoing expansion, as a new service featuring daily offers, value deals and discounts
Shopping comparison site launches Kelkoo Select as part of ongoing expansion, as a new service featuring daily offers, value deals and discounts
Kelkoo Select, the new luxury shopping website from Kelkoo, has launched a service in London it says will offer its members access to handpicked daily offers for the hottest events in the capital.
The website provides consumers with tailored offers to suit their lifestyle, such as exclusive fashion deals by leading designers, premium tickets to West End premières, access to London’s most coveted restaurants, or deals to action packed adventure days.
Capitalising on luxury opportunity
Kelkoo said this new venture represents a significant step forward as the business seeks to capitalise on new expansion opportunities. Kelkoo Select will be led by managing director Jon Miller, who was brought on board eight months ago to oversee the development and launch of the service, following eight years as chief operations officer at UK price comparison website uSwitch.com, one of the leading in the.
Miller commented: “Kelkoo is currently one of Europe's largest e-commerce websites. Continual growth and development form part of the business’ ongoing strategy and the launch of Kelkoo Select provides an exciting opportunity for the business to develop a more localised and customer-centric service, as well as helping to establish Kelkoo as a leader in the online shopping space. Our mission is for Kelkoo Select to make those indulgences in life that seem beyond our means and out of our reach, affordable and accessible for all.”
While the service is initially targeted at London residents, consumers who live outside the M25 will also be able to take advantage of deals on fashion items and gifts, as they can be bought irrespective of location and will be delivered anywhere in the country. In addition, some offers are open for up to a 12-month period, giving those people who don’t live in the capital ample time to decide when to take advantage of Kelkoo Select’s extensive range of London-based experiences and events.
Differentiating in crowded market
Miller added: “The group buying space is a crowded market and it’s vital we differentiate ourselves from our competitors. It is for this reason that we have recruited some of the best talent in the industry to help develop a unique offering. Kelkoo Select will offer a premium customer experience, with the best quality offers and a focus on both products and services. We want every offer to be tested and rated by real people before going live to our wider customer base. Our goal is to foster long-term relationships with our customers and merchants and in doing this, we believe we can raise the bar in the daily-deals market and over the long-term build a deep understanding of our customers in order to provide increasingly relevant and tailored offers.”
When users sign up to Kelkoo Select, they will receive a daily offer – from fashion deals, elite restaurants, luxury breaks and action-packed adventures to the latest theatre and music events. In addition, the new service offers the chance for users to be a part of one-off experiences, such as exclusive shopping events, restaurant openings, theatre upgrades, meet and greets and Q&A sessions with the stars.
Further UK and international deals and offers will be added in the near future.
The comparison website company recently signed a deal to extend its hosted e-commerce IT facilities.
