Leading UK supermarket selects Pierhouse for keeping instore customer communications accurate and up-to-date

Leading UK supermarket selects Pierhouse for keeping instore customer communications accurate and up-to-date

Waitrose has selected NetTickIT from Pierhouse as its strategic signage solution to help manage the growth of its business and introduce new ways of communicating with its customers.

Adding current and emerging capabilities

Waitrose wanted a single solution that would support all types of product and service signage currently in use including shelf-edge tickets, information tickets and promotional point-of-sale advertising, plus potential future requirements such as electronic shelf-edge labels, digital media display screens, social media and other new technology like mobile.

It also wanted the capability to integrate quick response (QR) codes so that customers can easily access more information to get the best experience from using their products.

James Stacey, the Waitrose project manager for the strategic signage management system, said: “We chose NetTickIT because it best met our current and potential future requirements. The quality and user friendliness of NetTickIT also made it stand out. The Pierhouse team demonstrated that they really understand retail and have been very supportive in understanding and responding to our specific needs.”