Leading UK womenÂ’s fashion retailer Warehouse has appointed specialist affiliate marketing company affilinet

Leading UK women’s fashion retailer Warehouse has appointed specialist affiliate marketing company affilinet

The deal with affilinet integrates Warehouse’s use of affiliate marketing into the retailer’s wider online strategy to increase visits to its site and maximise the number of consumer transactions over the internet.

As one of the biggest retailers for women aged between 18 and 35 on the High Street, affilinet will use Warehouse’s network of publishers to develop an affiliate programme to support the selling of goods online.

Multimedia and channel campaign

The campaign will use a variety of media channels to attract traffic to the site including voucher code and email platforms, while also using more targeted affiliate models such as corporate employee benefit schemes, to help connect city workers with the Warehouse site to purchase their working wardrobe. The campaign will also run over social media sites such as ‘Chiconomise’ run by BBC’s The Apprentice winner, Michelle Dewsberry.

Fiona Harrison, head of e-commerce at Warehouse, commented: “A number of other brands part of the Aurora Fashion Group, such as Karen Millen, Oasis and Coast, have implemented a series of successful affiliate marketing campaigns, so it made sense to adopt a similar strategy for Warehouse. Working with affilinet will be an invaluable component of the work we do to maximise campaign return on investment, especially in the run up to Christmas.”