UK sports fashion retailer, JD Sports and House of Fraser, the UK premium department store have both signed deals with Affiliate Window

UK sports fashion retailer, JD Sports and House of Fraser, the UK premium department store have both signed deals with Affiliate Window

After serious consideration, JD Sports has decided to consolidate its affiliate marketing to run exclusively through Affiliate Window’s network.

A regularly updated product feed ensures that their affiliate partners have access to the very latest, in-stock products from brands including Nike, adidas Originals, Timberland, Lacoste, K-Swiss and Converse, in addition to the JD exclusive brands mckenzie and Carbrini.

Catherine Edden, from JD Sports, commented: “We’re excited to begin a new phase in our affiliate activity running exclusively with Affiliate Window. We’re looking forward to working closely with Awin to continue to grow the JD programme and really get the best out of it, both for ourselves and our affiliates.”

Performance marketing fuels growth

House of Fraser has also launched a new affiliate programme with the performance marketing network.

House of Fraser offers over 850 brands online, ranging from designer clothing to luxurious home essentials and prestigious beauty collections. Its website, www.houseoffraser.co.uk, is expected to become House of Fraser’s biggest store by the end of the year, with online sales more than 130% up year on year.

Ross Carder, affiliate marketing manager for House of Fraser, said: “As one of the largest affiliate networks in Europe, Affiliate Window are in a position to continue to drive House of Fraser’s affiliate programme forward with their vast array of tools and strong affiliate relationships. We’re looking forward to implementing new campaigns and strategies to drive the affiliate business forward.”