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Luxury department store Liberty has chosen data and marketing services company dbg to help deliver its email marketing programme to UK and international subscribers

Luxury department store Liberty has chosen data and marketing services company dbg to help deliver its email marketing programme to UK and international subscribers

 

Liberty London is one of the world’s most beautiful, exclusive stores with a heritage started by Sir Arthur Liberty in 1875, who travelled the world to find eclectic, unique objects for his discerning clientele. The store today showcases well-known fashion, design, home, gift and beauty brands.

 

Liz Willmore, manager of liberty.co.uk, commented on the reasons for the deal with dbg: “Email is a very important marketing channel for Liberty, both for our store and for driving sales to liberty.co.uk,” she said.

 

Protecting brand heritage

 

“Throughout the highly competitive pitch process, dbg really stood out as providing the service and expertise we were looking for to help us ensure our customers receive the same premium service through Liberty email marketing as they would in store. We have a well-loved brand full of history and heritage, and we are very protective over it. Every campaign we run must reflect our high brand values, and we believe dbg are the best email partner to help us achieve this.”

 

Willmore added: “We were looking for a partner, not just a technology provider; a company with expertise in best practice, a solid data background and the same love and understanding of our brand that we have ourselves. We are confident that dbg will help us to unlock new opportunities and more personalised conversations with our customers and use their skills in analysis to refine and develop our marketing programme.”

 

Guy Hanson, Director of Interactive Services at dbg, adds: “Email marketing tools are not the only component to successful email marketing; understanding your customers to target your emails, best practice design and deliverability expertise are key. Dbg will be working closely with Liberty to ensure they achieve this and deliver more ROI from their email.”