Latest Glaxo acquisition signs up for exclusive alliance with Affiliate Window

Latest Glaxo acquisition signs up for exclusive alliance with Affiliate Window

UK sports nutrition retailer, Maxinutrition is looking to strengthen its existing partnership with Affiliate Window through the consolidation of their affiliate programmes Maximuscle, Maxitone and Maxifuel.

As the sports nutrition industry continues its upward trend of annual growth in 2010, the performance marketing channel remains a key component to its online business success, being a consistent driver of customer acquisition.

Affiliate Window reported that it has consistently driven new customers to the Maxinutrition brands, while generating a significantly higher returns on investment (ROI) than previous network partners. It said future strategic plans include a comprehensive recruitment drive for the Maxitone and Maxifuel sites to provide niche, content publishers that focus on nutrition and overall health and fitness.

Sam Musk, web marketing manager for Maxinutrition has managed the affiliate campaigns for three years. He stated: “Affiliate Window has impressed us with their levels of service and innovation within the channel. Now that we have additional brands sat alongside Maximuscle, it was the ideal time to consolidate. Affiliate Window's proactivity will help to grow our infant brands while the technology and reporting will be an asset to our online team.”

Maxinutrition was recently acquired by GlaxoSmithKline (GSK), which also owns Lucozade, Horlicks and Ribena in the global, sports nutrition market.