Communisis to source, manage and fulfil marketing services needs for latest UK mobile joint venture

Communisis to source, manage and fulfil marketing services needs for latest UK mobile joint venture

Everything Everywhere, the UK communications company formed last year by the merger of T-Mobile and Orange last year, has signed up for new consumer marketing services.

The joint venture has signed a contract to source, manage and fulfil an end-to-end marketing services solution from marketing services provider Communisis.

The contract represents a significant extension of Communisis’ existing relationship with T-Mobile UK. Commencing in March 2011, the contract will run for three years and is expected to generate annualised revenue for the marketing provider of up to £10 million.

Under the terms of the contract Communisis will support Everything Everywhere and its brands in their campaigns and initiatives to communicate to customers.

Extensive range of target services

The company will provide campaign management services from onsite teams and, by deploying its 'IQ' and point-of-sale (PoS) technologies, will be responsible for the efficient sourcing, accurate production and effective delivery of a complex range of direct and indirect marketing materials. These will include PoS, direct mail, publications and outdoor media that will be used across the Everything Everywhere store network and direct to consumers.

Andy Blundell, chief executive of Communisis, stated: “This is a key win for Communisis in the UK telecommunications sector. Everything Everywhere is an ambitious business with a keen understanding of what great marketing can achieve when it is supported by rigorous process and cutting-edge technology.

"We look forward to combining both our marketing sourcing expertise and our unique, internally developed technologies in helping Everything Everywhere to flex the unique brand identities of T-Mobile and Orange, while relying on us to provide absolute value from a common platform.”