Vinyl flooring specialist selects Maxima for Microsoft Dynamics cloud project

Vinyl flooring specialist selects Maxima for Microsoft Dynamics cloud project

Karndean International is to deploy Microsoft Dynamics customer relationship management (CRM) on a software-as-a-service (SaaS) basis to some 80-plus UK users in the first phase of a major multi-national cloud CRM deployment.

Karndean is a global supplier of residential and commercial vinyl flooring, and its new SaaS solution supplied by IT business systems and managed services company provider Maxima will feature SaaS Microsoft Dynamics CRM pre-tailored specifically to support Karndean's various channel, specific lead management and salesforce automation requirements.

The company will primarily use its Maxima cloud CRM to automatically log web-generated sales leads in the Dynamics CRM system and process them via the appropriate retail, commercial and distribution channels. The new cloud CRM solution will support the management of sales and marketing activity by providing Karndean with a tool for supporting its different channel and marketing type activities.

Making the most of cloud expertise

"Selecting a Microsoft Dynamics CRM cloud-based deployment from Maxima made excellent sense as the company combines deep construction industry expertise with all the technology and management skills needed for effective cloud deployments," commented Dean Furlong, Karndean business consultant.

"Maxima particularly impressed us with its ability to deliver in a very short timescale, completing an initial pilot for test users in just one day, with rapid deployment taking just a further day. Cloud-based CRM makes excellent sense for Karndean as, once correctly configured, you just have to switch it on - removing all the costs, time and effort associated with lengthy implementations.

He continued: "Where Maxima's skills really come in to play, however, is the company's ability to ensure that our Microsoft Dynamics CRM SaaS solution maps directly on to our specific business requirements. Working with Maxima's Business Solutions team, we'll also be using the cloud-based CRM to automatically import and filter project leads from external databases, integrate the solution with our partner portal for consumer lead management, and manage our sales incentive and rewards programme."