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Innovative consumer features and improved website performance helps greetings card retailer more than double online sales

Innovative consumer features and improved website performance helps greetings card retailer more than double online sales

 

Hallmark has revealed how a new online features and improved website performance helped its online holiday sales.

 

The digital consumer solution developed by IT services provider Infosys allowed customers to quickly create, manage and send their personalised holiday greetings faster than ever during peak holiday traffic.

 

Through Christmas, New Year’s, and Valentine’s Day holidays, the retailer has reported that the Infosys digital e-commerce solution handled five times the normal customer visits as previous holidays with virtually 100% uptime.

 

Hallmark’s online customers experienced a 370% improvement in the website’s response times, raising Hallmark.com’s customer conversion rate by 30% over the previous year.

 

Increasing usability features

 

Other features and benefits of the solution included quick-finder, which enables Hallmark.com’s consumers to navigate and search the site quicker so that consumers can get to the products they want faster; web-to-print allows consumers to personalise greeting cards and use local vendors to print and distribute for overnight delivery; and automatic reminders that can be integrate with addressing, stamping and mailing custom cards for different occasions.

 

Paul Barker, Hallmark Digital vice president, stated: “More than five years ago, Infosys embraced Hallmark’s mission to make thoughtfulness easy for our online customers worldwide. This past holiday season, Infosys delivered again on Hallmark’s mission. Our marketing programs generated tremendous traffic to Hallmark.com, an unprecedented volume of opportunity. Infosys ensured not only that our online business remained open 24 hours, but that our newest customer offerings were available, working, responding and ultimately helping to make this one of the best holiday seasons in Hallmark’s history.”