Holiday park operator drives online traffic for holidays and caravan sales

Holiday park operator drives online traffic for holidays and caravan sales

Park Resorts, a UK operator of medium-sized family caravan holiday parks, is looking beyond online advertising and taking the search engine optimisation (SEO) route to help it increase its online visibility and drive more search traffic for caravan sales and holiday sales.

To achieve this, it has appointed search marketing and technology firm Greenlight.

Michael Clark, sales director at Park Resorts, commented: “We have ambitious e-commerce targets, including increasing online sales of our caravans and in turn, our share of the market in this sector. One of the other steps towards achieving this will be to grow the amount of traffic to our website. Greenlight has proven it is the agency with the ability and credentials we have been looking for to take us to the next level.”

Supporting extensive UK presence

Park Resorts has provided quality leisure experience for 10 years, with 39 coastal holiday parks in the UK. A second part of the Park Resorts business operates around new and used caravans for sale.

Greenlight will conduct on and off-page SEO using various strategies and will develop a diverse link profile to increase the Park Resorts brand, improve the site’s accessibility and heighten its online visibility.

Chris Bland, client services director at Greenlight, commented: “As part of the marketing mix, we are looking forward to working as an extension of the Park Resorts e-commerce marketing team, to provide added value across a number of its products and, over the process, share our knowledge and help it exceed the goals set.”