Grows sales and enriches customer experience with new personalised recommendation technology

Grows sales and enriches customer experience with new personalised recommendation technology

ASOS.com has added personalised recommendation technology to its website to enrich the shopping experience of customers and increase sales.

The pureplay fashion e-tailer, which receives 11 million monthly visitors and recently expanded into the US, Germany and France, appointed e-commerce technology company Fredhopper to implement its behavioural targeting software.

Growing revenue opportunities

The deal is designed to enable customers to benefit from personalised recommendations based on previous buying history and similar purchases of others, allowing ASOS.com to increase its cross and upsell opportunities.

“Personalised recommendations offer our customers a bespoke shopping experience,” said James Hart, e-commerce director at ASOS.com. “With over 35,000 products available, we need a tool where shoppers can see complementary fashion suggestions that are relevant to them. Fredhopper’s recommendation engine means that our customers are exposed to products that suit their taste, which in turn is likely to increase the number of items added to their baskets.”

ASOS.com is also using Fredhopper’s sophisticated on-site search technology, which the vendor said delivers more relevant search results, served faster.