Millions of Amazon customers can now checkout directly on other retail websites

Millions of Amazon customers can now checkout directly on other retail websites

Checkout by Amazon (CBA) is now available in the UK, allowing Amazon customers to purchase securely on another retailer’s website using their Amazon account credentials.

Online retailers in the UK can integrate CBA into their site and offer customers the simple and trusted Amazon checkout experience. Amazon customers can now use their Amazon account to checkout quickly, easily and securely without leaving the retailer’s website.

“We are focused on making it extraordinarily simple for Amazon customers to shop anywhere online,” said Eric Broussard, general manager of Amazon Payments Europe, which operates CBA in the region. “Launched in the US in 2008, Checkout by Amazon now makes it possible for over a hundred million Amazon customers worldwide to shop securely and conveniently on retail sites all over the UK.”

Already retail proven

“Checkout by Amazon enables our customers to select the delivery address and the default credit card they already have on file at Amazon right on our site,” added Karl Moss, chief executive of electronics, games and media seller MyMemory. “Checkout by Amazon is the only solution we’ve found that gives us the flexibility to integrate this kind of functionality directly. We believe the easier is it for customers to purchase, the more revenue we’ll see.”

“We see Checkout by Amazon as a natural extension of commitment to customer service and security,” said Marc Woodall, e-commerce operations manager for T.H.Baker, the owner of watch and jewellery websites, The Watch Hut and The Jewel Hut. “Our customers trust the Amazon brand and we trust they’ll shop more when they use Checkout by Amazon.”

Checkout by Amazon is designed to offer “a seamless checkout experience” enabling customers to access their Amazon address book and payment methods directly on a retailer‘s site, without leaving that site according to the provider. This is designed to mean fewer steps to checkout for Amazon account holders and increased average order size and new customers for retailers.

Amazon is providing a range of alternatives to make it easy for retailers to integrate this new checkout option into their websites; from cut-and-paste buttons to advanced application programming interfaces (APIs) that integrate with existing retailer shopping baskets and order management systems.