Co-operative Society installs the latest TOSHIBA modular EPoS into its newest store enhancing the customer experience
Anglia Co-operative has installed Toshiba TEC ST-B20 modular electronic point-of-sale (EPoS) terminals into its recently opened store in Littleport, Cambridgeshire.
The Anglia Co-operative Society operates over 100 retail outlets in the UK, which include Co-operative Food stores.
As a longstanding Toshiba EPoS customer, the retailer made the decision to migrate to the ST-B20 terminals based on the reliability and versatility of their existing estate of Toshiba terminals, which had been in place since 2001.
“We’ve had Toshiba tills installed in our food stores for over eight years and as a modular solution they have more than exceeded our expectations in terms of reliability and performance.” said Richard Feast, Anglia Co-operative IT manager.
He said a key focus for the new EPoS investment was improving customer service: “Something as simple as a poor experience at the checkout can ruin the customer experience, so a considerable amount of time was invested on the instore layout and EPoS design. Our original decision to work with Toshiba was based on their future-proofed PC technology. The reliability of Toshiba hardware is fantastic. It was the right decision as Toshiba's ST-B20 model is an ideal fit.”
Delivering on deadline
The Littleport store opened in mid-November 2010 in time for Christmas trading. The till provider worked with Anglia to provide a tailored solution to enable the retailer to deploy its existing Toshiba operator display and keyboard screens (ODAKS) with the new ST-B20 terminals.
“Toshiba's engineering team worked closely with us. We put a lot of faith in the technology and we had no doubt the solution would be ready for the critical Christmas trading period,” commented Mark Ward, Anglia Co-operative service delivery manager.
The ST-B20, designed with front and rear ‘slide-out components,’ fewer internal cables and front HDD access, enables hard drives to be changed and data reloaded without the need to remove the unit from the counter, greatly reducing service times according to the manufacturer.
Since the installation, Anglia Co-operative has reported faster transaction times at the checkout improving customer service. To further enhance the customer experience, Anglia installed second customer facing screens enabling greater visual impact at the checkout and providing a cost-efficient and effective way of introducing advertising and special promotions.
“We continue to be impressed with Toshiba. They worked with us to deliver the store opening on time and their B20s have fitted perfectly within the environment,” added Feast.
“Staff find the tills very easy to use and importantly customer feedback is very positive. Plus, we know that these terminals are future proofed, giving us the confidence that they can be deployed and serviced for our future foods stores.” he concluded.
