New chain of supermarket and convenience stores launches in Dubai after implementing Oracle Retail in four months
New chain of supermarket and convenience stores launches in Dubai after implementing Oracle Retail in four months
Zawya, Dubai’s newest supermarket and convenience store chain, has implemented an extensive footprint of Oracle Retail applications in only four months to support its growing business in the United Arab Emirates (UAE).
The Oracle offerings are part of an overall strategy to design and launch a new Zawya supermarket and convenience store format that aims to capitalise on the growing popularity of smaller stores and ‘Make life a little easier for everyone’.
The first Zawya convenience store opened at International City in Dubai in late 2010, followed by a second flagship supermarket store during February. Having recently opened its third store earlier this month, Zawya plans a further 20 stores across the UAE by the end of this year.
To date, Zawya has completed two phases of a three-phase programme and is using Oracle Retail merchandising and stores applications, Oracle E-Business Suite Financials 12.1 and Oracle Database 11g to establish an integrated, flexible infrastructure designed to grow with the business, make operations more agile and help maintain a lower total cost of ownership.
Standardising processes across channels
The retailer is using the Oracle applications to ensure high levels of customer service by delivering consistent pricing and promotions throughout its store and home delivery network and by enabling the retailer to localise assortments based on customer demand.
The final project phase is scheduled to deliver Oracle Retail Store Inventory Management, Oracle Retail Warehouse Management System, Oracle Human Resources Management System and Oracle Siebel Loyalty.
Zawya selected Oracle after evaluating competing solutions because it offered a single, integrated technology foundation to support a broad range of business activities, including merchandising, supply chain, loyalty and back office functions.
Zawya, supported by Gold level member of the Oracle PartnerNetwork (OPN) Versant Technologies, chose to implement the Oracle footprint with minimal changes to reduce complexity, benefit from its retail best practices and speed implementation.
“Our target was to develop and launch the Zawya concept within seven months,” said Anil Verma, Zawya chief executive officer. “Investing in Oracle’s proven world-class systems, we have not only created a retail platform in this timescale, but have enabled the business to respond quickly to market opportunities and developed a strategic relationship to drive long-term benefits.”
