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Fashion and lifestyle company is to become the first German retail company to roll out radio frequency identification (RFID) technology combining inventory management and loss prevention

Gerry Weber, a fashion and lifestyle company with 338 Houses of Gerry Weber stores and 1,400 concessions throughout the world, will become the first German retail company to roll out radio frequency identification (RFID) technology combining inventory management and loss prevention.

The brand will be using an Avery Dennison RFID solution in over 25 million garments a year through an RFID chip embedded in a care label. The solution will optimise Gerry Weber logistics and retail processes, reduce theft and ensure stores are well stocked with popular items.

"The decision for the RFID roll out is a true milestone for our company," said Gerry Weber International chairman, Gerhard Weber. "We invite all textile apparel suppliers to embrace the introduction of RFID to achieve significant cost savings, improved efficiency and greater transparency in retail."

Streamlined tagging process

The RFID fabric care labels will be applied in the manufacturing process, eliminating the need for retail staff to fit and remove conventional bulky security tags in-store, which can be time-consuming and costly. And the Avery Dennison RFID label is automatically deactivated after the customer has paid for the goods at the checkout.

RFID allows for data capture without the need for line of sight or physical contact, so the RFID systems will enable Gerry Weber Group to improve inventory management and logistics processes, bringing faster and more accurate goods receipt, improved control and visibility of stock and simplified stock taking.

Increased stock accuracy 

Logistics director at Gerry Weber, Dr David Frink, added: "This technology allows us to achieve high stock accuracy and thereby an improved goods supply at the retail store. Time-consuming counting operations, for example for inventories, will no longer be necessary."

Avery Dennison added that the RFID inlay, also from the supplier, is incorporated in a care label and is washable up to 60 degrees Celsius and can be dry cleaned. This makes it possible to trace garments from production to point of sale, even if they are washed or dry cleaned in the process.

It also said tests of the new RFID system in Gerry Weber stores have been "extremely successful" and the retailer will roll out the solution to more than 150 of its own branches next year.


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