International retailer of bath & body care products selects specialist supplier to develop e-commerce business worldwide

International retailer of bath & body care products selects specialist supplier to develop e-commerce business worldwide

Laline, an international retailer of beauty and cosmetics, has selected the services of e-commerce systems provider, imOnline.

Laline is an international boutique store specialising in aromatic bath and body care products with more than 60 boutiques worldwide. It is aiming for worldwide further expansion including branches in US, UK, Switzerland, and Japan.

Scaling for more online channels

The provider will supply its management and optimisation expertise to help the retailer sell more on multiple online channels including marketplaces such as eBay, Amazon, paid search engines such as Google and Bing and comparison shopping engines such as Shoping.com, Nextag, Google Product search. Since its recent partnership with Magento, imOnline now offers the Magento Professional and Enterprise open source storefront solutions.

“imOnline is able to provide all of our e-commerce needs enabling us to effectively manage all channels”, commented Zvika Schwimmer, Laline chief executive. “Being able to work with one team, with dedicated account professionals, rather than with several teams from various providers is a major added value for us saving both time and money. With their holistic solution, we hope to be able to achieve even more sales allowing us to enter into new markets with new franchise agreements.”