Hotel brand cites Price Intelligence Suite’s analytics, ease of use to manage rate parity compliance

Hotel brand cites Price Intelligence Suite’s analytics, ease of use to manage rate parity compliance

Best Western International has opted to employ the Price Intelligence Suite for Travel from Lixto.

The Lixto Price Intelligence Suite for Travel is a web extraction and analysis solution designed to allow revenue and general managers to access and monitor information on thousands of properties and rate points across multiple websites.

Best Western will use the software-as-a-service (SaaS) based suite to help assure rate parity compliance among all of the corporation’s more than 4,000 independently owned and operated hotels.

Supporting proactive pricing policies

“The comprehensive information from the Price Intelligence Suite will help Best Western International gain a clearer picture of rate compliance across the web for all of our properties,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western. “Better, faster communication with our properties about rate inconsistencies will enable us to address issues quickly.”

Rate parity refers to the ability for a hotel to maintain the same rate structure across all its distribution channels. When a hotel can effectively control rate parity, consumers’ confidence in obtaining best and consistent rates increases, and bookings grow. Rate parity is a critical component in protecting a hotel’s relationship with all of its franchisors and properties, as well as constituencies ranging from meeting planners to online travel agencies and booking companies.

“The Price Intelligence Suite will allow Best Western to better gauge what consumers are seeing online in terms of all rates offered on its hotels,” said Christian Koestler, Lixto’s president and chief executive. “By quickly spotting and addressing inconsistencies in rates among providers, the company will be able to ensure that consumers find comparable rates across the web, which enhances Best Western’s value proposition to guest and its member hoteliers.”