The High Street retailer takes on traffic management technology to improve UK delivery fleet efficiency  

The High Street retailer takes on traffic management technology to improve UK delivery fleet efficiency

High Street department store, Debenhams has selected Isotrak’s Active Transport Management System (ATMS), in preference to a number of competitors, to provide HGV tracking and telematics functionality throughout its UK mainland delivery fleet.

With roll out now complete, Debenhams is saving money and reducing its carbon emissions, and additional fleet efficiencies have helped it achieve improved delivery service throughout peak trading at the end of 2009.

Rapid return on investment

Isotrak emerged as the preferred provider in a competitive tender, undertaken through a Request for Quotation (RfQ) process, in the final quarter of 2008. ATMS is now running successfully in all 84 core tractors and more than 20 spot-hire tractors, which are operated by DHL Supply Chain from the Debenhams Distribution Centres (DCs) in Northampton and Peterborough.

Paul Leggett, head of logistics for Debenhams, commented: “Isotrak’s ATMS is already bedded in and doing exactly what it was supposed to do. We can see that the project will pay back in only two years, and any future additions to the fleet will provide an even swifter return, because all of the initial implementation costs have been covered already. Additional benefits will accrue from decreasing CO2 emissions, as we reduce the number of miles run and improve fuel consumption.”