Leading travel retailer selects JAD space planning to support store openings with both reference and brand planogram capabilities

Leading travel retailer selects JAD space planning to support store openings with both reference and brand planogram capabilities

Aelia, the core duty free and luxury competence and branding centre of LS Travel Retail EMEA, a division of the Lagardère Services group, selected the JDA Space Planning solution, part of the JDA Space & Category Management suite, in the first quarter of 2010 to support store openings and improve sales and customer satisfaction.

Aelia intends to use the solution at its 168 sales outlets in major travel networks, including 28 airports in France, the UK, Czech Republic and Poland.

Blending brand merchandising

JDA Space Planning is designed to help companies like Aelia quickly and profitably construct, manage, analyse, optimise and distribute detailed in-store planograms, eliminating its current manual process of creating planograms using spreadsheets based on the market share of each brand. Aelia selected JDA Space Planning to speed and standardise both reference and brand planogram building to support its increasing number of new store openings and accommodate more than 14,000 perfume and cosmetic inventory items.

“JDA Space Planning fits our needs perfectly,” said Sarah Boukhelif, Aelia chargée de merchandising, parfumes et cosmétiques. “The JDA Space Planning solution not only allows us to build planograms by brand, but also develop reference planograms that facilitate the layout and communication with the in-store staff when opening a new point of sale.”