Mood Media to provide the sound for luxury fashion designer's retail stores throughout Europe and Asia
Mood Media Corporation a provider of in-store media, digital signage and scent solutions, today announced that it has become the provider of in-store music to Gucci stores in Europe, the Middle East, Asia and Australia.
"We are delighted by this partnership, and honoured that we have been chosen to play a role in the retail experience for Gucci," said Claude Nahon, president of Mood Media Europe.
Market-leading expertise wins out
"No one is better than Mood Media at extending a retail brand with instore media, which is why the world's leading fashion brands choose to work with us."
The provider will supply rights-clearance music players and manage the delivery of music to all retail stores. The music will be the same in each location, ensuring a consistent brand experience across the globe.