Airport parking and hospitality retailer appoints Affiliate Window to increase affiliate marketing presence

Airport parking and hospitality retailer appoints Affiliate Window to increase affiliate marketing presence

Holiday Extras, online retailer of airport parking and hotel packages in the UK, has signed an exclusive five-year contract with Affiliate Window.

The partnership will introduce the brand to a larger breadth of publishers and allow them to grow through the support of the Affiliate Window network, according to the provider.

While UK airport hotels, airport parking, lounges and travel insurance remain the core products of their business, Holiday Extras’ add-ons also include airports by rail and a new foreign exchange currency card.

In addition to holiday ancillaries, Holiday Extras offers UK leisure holidays providing a variety of theatre and theme park breaks, as it is the official breaks provider to the Merlin group. These short-break products operate under Show-and-Stay, Play-and-Stay and Legoland Holidays, with more brands launching soon.

Adding new strategic marketing approach

Affiliate partners can benefit from the range of promotional opportunities available, the provider added.

“As the UK’s market leader for pre-booked airport parking and hotels we are proud to be working with a market leading affiliate network. This new long-term partnership allows us to invest in our key affiliate partners to further drive volumes to our airport parking and short-break brand programs. We are keen to also expand our current product range which includes car hire and new short-break brands which we will be launching in the near future,” said James Lewis, key strategic partnerships manager for Holiday Extras.

The new affiliate programme will see a competitive commission structure whereby affiliates can earn up to 20% on selected services. Last year, Holiday Extras reported paying more than £2.3 million to their affiliate partners proving the level of profitability and value of the programme. New products and services will be added to their portfolio throughout the third and fourth quarters of 2011 combined with European expansion plans.