Intimate apparel company increases paid search revenue and decreases costs

Intimate apparel company increases paid search revenue and decreases costs

Maidenform has reported increases in its paid search revenue since implementing ChannelAdvisor’s Managed Paid Search offering.

A leading provider of women's intimates and one of the most respected brands throughout the world, Maidenform uses ChannelAdvisor’s managed services team to handle its paid search campaigns to better overall efficiency and boost revenue.

Tailored approach pays dividends

“The personal attention and expert guidance that we’ve received from ChannelAdvisor has yielded impressive results,” said Nelson Sanchez, e-commerce director for Maidenform. “Our e-commerce business has accelerated to a level that we have never experienced before.”

Managing all paid search efforts for Maidenform in the UK and the US, ChannelAdvisor’s guidance and hands-on efforts have improved Maidenform’s overall paid search value, avoiding costly mistakes with keyword performance analysis to eliminate any uncertainties, so reducing costs.

Evaluating data from click to conversion allows ChannelAdvisor’s services team to bid on the highest performing keywords and increase sales.