Sonae commits to roll out of branded card scheme across thousands of stores in Spain and Portugal

Sonae commits to roll out of branded card scheme across thousands of stores in Spain and Portugal

Portuguese retail giant Sonae has partnered with PrePay Solutions to launch a gift card across its many stores in Portugal and Spain.

The closed-loop gift card can be used in a thousand outlets in both countries and can be redeemed against 11 brands, including food.

The card is aimed at both the consumer and business markets, and is supported by extensive launch activity to promote the new product to the two sectors.

Building on popular success

José Fortunato, managing director at Sonae, said: “[The] Sonae gift card programme has experienced an impressive growth of over 25% year-on-year since 2006. It now represents a €20-million [£17.4m] activity, managed by a dedicated team.”

He added: “Fulfilling our customers’ needs with state of the art solutions is within our DNA. By choosing PrePay Solutions as a business partner and its pre-paid platform to service our pre-paid card initiatives, Sonae associated with one of the most innovative and agile players in the market, offering fast execution, security and all the back-office support needed. The Retail Financial Services team of Sonae has very high expectations of the future of this new partnership”.

Gilles Coccoli, PrePay Solutions managing director, commented: “Despite the magnitude of the project, we created and implemented the new card successfully against a tight timeline of four months. Feedback from Sonae has been very positive. They think the card is a great product that brings them ahead of their competition.”