Migrating full UK network representation to buy.at after launching successful programme six years ago

Migrating full UK network representation to buy.at after launching successful programme six years ago

UK online accommodation specialist, LateRooms.com has consolidated its UK performance marketing activity onto affiliate network, buy.at.

The firms said they have benefitted from a longstanding successful relationship since the LateRooms.com programme was initially launched on the buy.at platform in January 2005.

LateRooms.com has made the decision to appoint buy.at as its UK network based on their consistent year-on-year performance growth.

Dedicated service pays dividend

Leanne Caines, key affiliate manager for LateRooms.com, said: “We are consistently impressed with the level of dedication from the buy.at [account management] team on the LateRooms.com programme.

“They have gained an in-depth understanding of our product offering and the core values of the brand. Moving forward, the consolidation will allow for greater breadth of promotional activity while taking advantage of stronger publisher partnerships and incentives.”

With an average order value of £130 and an average conversion rate of 5%, the companies said the LateRooms.com affiliate scheme holds great potential for future growth within the performance channel.

LateRooms.com's sister website, Hotels.com, awarded its first ever affiliate programme to buy.at’s sister network, Affiliate Window, in March 2011.