Caffé Nero announces free Wi-Fi access for 450 UK outlets with The Cloud

Caffé Nero announces free Wi-Fi access for 450 UK outlets with The Cloud

Caffè Nero and The Cloud, the UK's largest public access Wi-Fi provider, have announced a partnership to provide Caffè Nero’s customers in 450 outlets with free wireless internet access from September 2011.

More than one million customers a week will soon have access to the Wi-Fi technology operator’s service.

The agreement comes off the back of The Cloud’s recent partnerships with Pizza Express and Nintendo.

Shane Moates, head of business development at Caffè Nero, said: "Our customers expect a premium espresso-based coffee experience at Caffè Nero and the Wi-Fi experience they receive should match this level of quality.

Service level agreement is essential

“Having a strong, fast and reliable internet connection is important to our customers and helps integrate Caffè Nero into the local community as a neighbourhood gathering spot. We chose The Cloud because we wanted a partner that is dedicated to understanding Wi-Fi, with a set service level agreement in place to ensure we receive the very best service."

Steve Nicholson, managing director of The Cloud, added: "Caffè Nero is a substantial addition to our list of partners and joins the ever-growing number of site owners who recognise just how important Wi-Fi is to the way people live their lives.

“Consumers and business people now expect to be able to enjoy a quality internet connection wherever they may be – for both social and work-related reasons – and coffee shops are one of the most popular places for people to do this.”

Wi-Fi technology enables devices such as smartphones, tablets, video game consoles and laptop computers to connect remotely with the internet when within range of a wireless network connection.