Timberland works with 53 Degrees to unveil the first UK install of the Samsung UE46A LCD LED-backlit video wall

The first UK video wall using a new eco-friendly video wall product launched earlier this year by Samsung was recently installed at the Timberland flagship store within the newly opened Westfield Stratford City shopping centre in East London.

Delivering brand engagement

The international apparel retailer turned to Leeds-based digital system designers, 53 Degrees, to help fulfil the brief that was to “bring the Timberland concept store to life through an engaging and emotional approach”.

The giant video wall using the new 36-by-46-inch Samsung screens, measuring 6.2m x 3.5m that was designed and installed by the company plays an integral part of the new Daiziel & Pow designed store and is used to showcase the latest seasonal outdoor experience stories. The large display screen takes centre stage on a recessed bulkhead at the front of the store and provides 11,520-by-6,480-pixel digital canvas.

Supporting sustainable credentials

In step with all Timberland stores around the world, the new space is designed to reflect the company’s long-standing commitment to sustainability. The screens are environmentally efficient – they are thinner and lighter – 29mm thick and 12 kg per panel and use a maximum of 100 watts power per screen that, when compared to standard video walls, means they use up to 50% less energy.

Rod Pallister, 53 Degrees managing director, said: “We are obviously very proud to be the first UK design and installation company to have installed the new Samsung panels. But our real excitement centres around the opportunities this new product offers. This new product represents a major step forward for video wall technology, the picture quality is second-to-none, the thin, light screens provide ease of installation and the green credentials make this a standout display product for anyone thinking of using digital display technology.”