Ten European shopping comparison websites partner to publish social commerce content

Ten European shopping comparison websites partner to publish social commerce content

Europe shopping comparison website owner Kelkoo is adding product, retailer and service reviews to all ten of its European sites via Reevoo Broadcast.

This, it said, will provide seven million unique visitors per month with important, socially sourced information alongside existing manufacturer product descriptions and price comparisons.

Chris Simpson, Kelkoo chief executive, said: “In recent years, the customer purchase journey has transformed rapidly into something that is essentially social. Making this sort of information available to Kelkoo visitors is critical in meeting their changing expectations. Such a range of social input enables consumers to make a better purchase decision – which is not just based on price but also on customer opinion, service quality, reputation and more.”

Opening reviews up to wider audience

Richard Anson, founder and chief executive of Reevoo, said: “This is the first time that Reevoo Broadcast has been deployed by a comparison shopping engine [CSE]. It means that reviews, brand, service reputation, and not just price, are all visible to a much larger number of consumers at a tremendously important point in their purchase journey.

“It’s very much a logical extension to our existing content syndication approach,” he added. “We already display half a billion pieces of social content every month.”

As well as shoppers embarking on their social purchase journey, Reevoo Broadcast is designed to benefit both retail and manufacturing brands, offering increased brand exposure, with service reputation reviews helping them to compete on more than just price. Manufacturing brands benefit from the increased exposure of reviews of their products, driving sales of their products across multiple touch points and channels. Across Europe, Kelkoo lists 44 million offers from more than 10,000 online merchants, encompassing countless brands, it said.

Recent research commissioned by Reevoo provided evidence that socially sourced information is now of huge importance to consumers, with most now relying on social sources to help them make their purchasing decisions.