Customer Activity Monitoring System provides people count data to help golf centre make informed staffing decisions

Customer Activity Monitoring System provides people count data to help golf centre make informed staffing decisions

UK golf centre PlayGolf has invested in SG Systems (Shopguard) People Counting System to monitor and count the number of people entering and leaving their premises.

The system includes overhead CCTV cameras, which track people’s movements, while the Customer Activity Monitoring System (CAMS) units detect, count and record entries and exits.

Tracking store optimised layouts

The system is designed to help identify how long people spend in one place and how often that place was visited. It will also help to test the effectiveness of new displays, compare one display with another, evaluate new store layouts, monitor queuing times or even track people round the store, according to its provider.

Kate Palmer, PlayGolf group marketing manager, commented: “The system we have had put in has given us the opportunity to measure customer flow in and out of the centre at certain times of the day. This in turn has enabled us to project levels of staffing for the centre along with determining our quietest times for promotions.”