Agency raises online profile of new digital hub for independent bookshops

Agency raises online profile of new digital hub for independent bookshops

Hive, a new digital hub for independent bookshops is boosting its online presence with the creation of an online, PoS, digital display and social media campaign.

At the core of the integrated campaign communications agency MBA is a microsite, supporting Hive’s drive to help independent booksellers in a difficult market, by providing a commission for each book bought online and collected offline.

Targeting on and offline channels

Social media platforms Twitter and Facebook have been employed and digital displays in national newspapers online and point-of-sale (PoS) displays will drive traffic to the site.

James Middlehurst, managing partner of MBA, said: “Our integrated approach for Hive is helping them to open up new online channels to engage consumers and build up a strong following.

“There was a need for Hive to expand its digital offering through an impactful social media campaign, and Twitter and Facebook have been developed to ensure that consumers are kept involved in the innovative nature of Hive. The digital platforms position Hive as the outlet for anyone who wants to buy online while supporting their local independent bookshop at the same time.”