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Extended use of Venda Web Services and APIs integrates with retailer’s e-commerce fulfilment process

Republic has announced multichannel IT enhancements that allow its customers to shop in-store, but have their goods delivered to their home.

The UK men’s and women’s multi-branded fashion retailer has worked with software provider Venda to integrate its e-commerce website and instore electronic point-of-sale (EPoS).

Republic currently uses Venda web services and application programming interfaces (APIs) to extend information and transactions between Venda powered e-commerce and m-commerce stores running on the Venda mobile platform.

Connecting store and e-commerce systems

The new implementation will enable Republic’s Torex EPoS system to pass information on instore sales to its Venda-powered e-commerce system, so the e-commerce fulfilment process can complete the transaction. This means that sales can be completed even if a store is temporarily out of a product.

The enhancements allow the retailer to maximise inventory availability wherever it is located and regardless of which channel it is sold through. It will also allow the customers to further engage with the retailer across multiple touchpoints including mobile, tablets devices and social platforms, giving a true multichannel customer experience.

Product access anytime, anywhere

Jo Molineux, head of multichannel at Republic, commented: “At Republic we are committed to providing the best shopping experience for our customers to ensure they have access to our products anytime, anywhere.

“Venda’s web services and APIs will strategically enhance our multichannel commerce offering by giving our valuable customers another way to enjoy shopping with Republic. They will now be able to enjoy browsing and shopping in-store but with the added advantage of a home delivery service.”

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