Leading Chinese fashion retailer chooses Futura for its first UK store due to open in summer 2012

Leading Chinese fashion retailer chooses Futura for its first UK store due to open in summer 2012

Bosideng, one of China’s leading apparel companies with over 7,500 stores, has chosen retail management software from Futura to power its London flagship store.

Major regional launch for retailer

The six-story Bosideng Building at 28 South Molton Street, near Oxford Street in West End London, will devote three floors of retail trading space for luxury menswear including tailoring, casual wear and accessories.

The flagship store brings China’s leading apparel brand to the UK and will also house the brand's headquarters in Europe. The store is scheduled for official launch this summer.

Capitalising on Olympic opportunity

In addition to Futura’s electronic point-of-sale (EPoS) and retail management software, Bosideng is purchasing Futura4Loyalty, an integrated reward card system that tracks individual customer spending activity, automatically applying loyalty points to each transaction to be redeemed in store to build customer loyalty.

Paula Moffatt, Bosideng merchandising director, said: “Futura’s comprehensive reporting ability, unmatched merchandising qualities and affordability make it the natural choice for us. We plan to use Futura’s gift cards and loyalty system to drive loyalty and increase customer spending, particularly this summer when tourism should rise for the 2012 Olympics.”