Asset manager works successfully with retail giant to ensure product information accuracy

Asset manager works successfully with retail giant to ensure product information accuracy

Tesco recently worked successfully with Brandbank on the launch of Tesco’s new online grocery service for customers in the Czech Republic.

The Tesco service went live in Prague at the end of last year.

The digital asset management company has worked with Tesco in the UK since 2000 and, in recent years, has extended that relationship after winning contracts to work with Tesco in Ireland and now in the Czech Republic.

Ensuring product accuracy online

Its services help Tesco provide online consumers with accurate, up-to-date product information. In the Czech Republic the supplier has worked with Tesco’s supplier base to provide a continuous and authorised feed of comprehensive product information and images.

Niall Walsh, Tesco international marketing manager, commented: “From Tesco's perspective, Brandbank provides a trusted source of accurate and up to date product information. This is fundamental to a great consumer experience online.”