Motoring organisation finds roadside assistance with new online affiliate marketing network deal

Motoring organisation finds roadside assistance with new online affiliate marketing network deal

The AA has closed its affiliate programme with TradeDoubler to establish an exclusive partnership with performance network Affiliate Window.

The organisation said it has repositioned its online affiliate marketing programme with Affiliate Window include enhanced service levels fraud prevention measures, programme monitoring capabilities, and a dedicated compliance team who use cutting-edge technology to ensure that advertisers receive only high quality traffic.

Affiliate partnerships are a fundamental contributor to a brand’s customer growth strategy and the Affiliate Window launch with will assist the AA with a strategic affiliate recruitment drive aimed specifically at appealing to a wider variety of potential markets and proactively managing cashback partners.

Expanding brand awareness

Although known for its 24-hour roadside assistance, The AA offers a range of services to both consumers and businesses including breakdown coverage, home, motor and travel insurance, financial services and home emergency response.

Jamie Queen, head of e-commerce for The AA, said: “The new affiliate programme is a vital part of the AA’s growth, especially for the rapidly growing Home Emergency Response service, for which there is a huge market. This provides a service to deal with home emergencies and breakdowns that reflects the ethos of the familiar roadside service.

“Affiliate Window offers the opportunity to develop our growth strategy in this field, offering vital levels of service, fraud protection and security. We’re looking forward to building this relationship into the future.”