Fashion footwear retailer updates multichannel systems for web and mobile plans

Fashion footwear retailer updates multichannel systems for web and mobile plans

Canadian retailer Browns Shoes has selected Demandware to power its multi-brand, multichannel commerce strategy.

Demandware Commerce platform to power its new multi-brand, multi-channel digital commerce strategy. The company will use the Demandware Commerce platform to launch new web and mobile commerce sites for its key banners, Browns, B2 and Browns OUTLET, and extend a unified brand experience from its brick-and-mortar stores across all digital commerce touchpoints.

Browns Shoes is replacing its legacy platform with Demandware to enable a greater level of innovation and user empowerment, along with a reliable, secure and scalable operating environment for running its digital commerce operations.

Maintaining industry leadership

“We pride ourselves on being industry leaders and our partnership with Demandware reflects our commitment to a fast-growing ecommerce business,” said David Brownstein, vice president of sales for Browns Shoes. “We look forward to launching our online and mobile stores on Demandware to mirror the prestige and professionalism of our in-store customer experience.”

“Our goal is to reach our customers across different touch points, while considering the unique role that each of these plays in the customer’s buying cycle. Mobile, in particular, will be a key part of our strategy to create alignment between our online and physical stores,” said Richard Sejean, director of ecommerce for Browns Shoes.

Browns Shoes is a family-owned business with 45 stores across Canada. It is also one of the few companies that donates 10% of its pre-tax profits to charities.