Accessories retailer tests its way to an optimised customer shopping and purchasing experience

Accessories retailer tests its way to an optimised customer shopping and purchasing experience

Designer handbag and accessories manufacturer and retailer Radley+Co has achieved a 28% reduction in checkout abandonment using conversion rate optimisation (CRO) technology.

While relying on testing to help optimise its website and improve sales, Radley+Co wanted to find the most efficient way of identifying what needed to be changed to minimise time spent prioritising which elements to test.

Radley+Co worked with RedEye to implement a structured approach to CRO. “RedEye’s data driven approach has really helped us understand how we can optimise our site," commented Sarah Chambers, site operations and development manager at Radley+Co. 

Consultation complements technology

"Not only does RedEye provide us with expert advice, but their innovative process has enabled us to see for ourselves what is working and what is not. The sophisticated tools they use for prototyping and user experience analysis provide real value. When working with RedEye we know we’re going to make the right decisions when it comes to optimisation.”  

Since implementing changes to the checkout process identified through its work with RedEye, the checkout conversion on the Radley+Co transactional site has increased by 10% and checkout abandonment has been reduced by 28% year-on-year.

In addition the company has also recently placed RedEye’s UX experts in charge of its multivariate testing (MVT).