Behbehani Group chooses Prysm for exclusive new multi-brand watch boutique in Kuwait

Behbehani Group chooses Prysm for exclusive new multi-brand watch boutique in Kuwait

MYB Watches, part of the Behbehani Group, has installed a Prysm 2 metres by 1.2m laser phosphor display (LPD) videowall for its new boutique.

The boutique opened earlier this month in the brand new Al Hamra Tower Mall in Kuwait and marks the first Prysm videowall installation in the country. The Al Hamra Tower Mall is the world’s tallest sculpted tower and the tallest building in Kuwait, completed last year and standing 412.2m (1,354 feet).

Complementing prestigious showcase

The Prysm wall is located within the 500-square-metre store, which is adorned with watches and jewellery from prestigious brands Cartier, Breguet, Blancpain, Hublot, Roger Dubuis, Omega, Baume et Mercier and many others.

Mahesh Nallaperumal, Behbehani’s audio-visual consultant engineer and managing partner from Elite International, proposed and supplied the Prysm display to complement the boutique’s environment and decor with a display that offered brilliant image quality.

Shahzad Gidwani, M.Y. Behbehani Group trading division general manager, explained: “We wanted the latest technology for this store and the Prysm videowall allows us to create a seamless display, to showcase the brands on a large screen, which blends in with the luxurious environment of the store. The opening of the Al Hamra Tower Mall is a very prestigious moment for Kuwait and MYB Watches is right at the heart of that.”

Lower power consumption

Eric Rodricks, sales manager for the Behbehani Group projects department, added: “We witnessed Prysm display at InfoComm and what instantly stood out was the quality of the picture, which is essential when representing such high-end brands. The power consumption was also very desirable, with the whole wall only using 360 watts of power. The display really captures attention and reflects the MYB watch brand and its premium image.”

Nallaperumal said: “Choosing the best solution for such a niche requirement was a challenge due to the limited installation space availability. Looking at the technical advantages that Prysm furnished compared to other display wall technologies, the decision to propose LPD technology was quiet easy. Low power consumption, lesser heat dissipation, lifelong uniformity, 0.25-millimetre seam gap, easy maintenance and accessibility were the prime factors that helped to convince the client.”