Nursery brand continues to evolve its e-commerce strategy with link with retail links

Nursery brand continues to evolve its e-commerce strategy with link with retail links

Mamas & Papas is continuing to evolve its e-commerce strategy by announcing partnerships with Amazon and Tesco in order to meet the demands of the online shopping community.

The move follows the recent announcement of its appointment of digital agency One iota and continued e-commerce integration plans.

Expanding range to online marketplaces

As of June 2012, the entire Mamas & Papas range, excluding clothing, will be available through Sellers at Tesco Direct and online retail portal Amazon Marketplace. The move sees the retailer continue to open up new online sales channels to showcase its product range to new customers.

Rob Jennings, e-commerce director at Mamas & Papas, commented: “A key component of Mamas & Papas’ proposition is the quality, depth and breadth of our product range. Until now, that full range has only been available online from mamasandpapas.com.

“Acknowledging that our website won’t reach all new and expecting parents, we’ve made the decision to let our product find the customer. Simply put, Amazon is one of the world’s largest High Streets, enjoying up to half of the UK’s internet shopping population on its site.

“And, as a launch partner on Tesco’s new marketplace model, we are extremely excited about being a part of the development of what is certain to be a huge online shopping destination.”

Increased presence and shopping convenience

Jennings added that merchandising products through these platforms makes accessing the retailer’s brand even more convenient.

A Tesco spokesperson stated in comment: “Following on from the successful launch of our partnership we are happy to build on the partnership set up last year and develop the association between Mamas & Papas and Tesco.

“With Mamas & Papas’ clear commitment to e-commerce integration and online retail they were an obvious choice to take these exciting steps into Amazon’s new e-commerce channel with us. We hope the link between the brands continues to progress successfully.”